With the participation of:

Paolo Romani, Vice Minister, Ministry of Economic Development
Roberto Napoli, Commissioner, AGCOM (Communications Regulatory Authority)
Andrea Ambrogetti, President, DGTVi (Italian Association for the implementation of Digital Terrestrial Television)
Umberto Vattani, President, Ice (invited)
Stefano Pileri, President, Confindustria Servizi Innovativi e Tecnologici

With the participation of:

Mary Ann Krause, Vice Chairman of the Board of Directors, EJKrause
Roberto Bosi, CEO, Fiera di Roma
Gianluigi Ferri, CEO, Wireless

h: 10.30am Opening KeyNote Session

Digital dividend and spectrum optimization:  decisions and perspectives for stimulating growth and competition on telecoms markets

The digital dividend is the additional spectrum that will become available for new wireless and TV services as a result of the switchover from analogue to digital TV, which has started in the EU Member States and is expected to be completed by 2012.
Radio spectrum is a resource of huge economic, societal and cultural value, and it the basis for important services such as broadcasting, mobile communications, wireless broadband, navigation and public safety - said Commissioner Reding.
The digital dividend could allow Europe to extend its leadership in electronic communications services, creating growth and jobs, increasing productivity and giving greater access to broadband services for all Europeans. Co-ordinated European action on the digital dividend is indispensable, to harness the potential economic to make advantages for the telecom market really effective.

Chairman: Marco Mele, Journalist, Il Sole 24 Ore

h: 11.30am Main Session

Digital TV: the new television age

The digital TVs market in Italy (IPTV, Web TV, DTT, Mobile TV) is facing an important challenge that could result in the end of the state of uncertainty it has experienced so far. Two factors are the base points of the possible evolution: the advanced development of the switchover in Italy and Europe (the migration from analogue to digital TV) and the growing demand for broadband network that will undoubtedly occur next years.

The positive results for the switch-over in the first Italian regions lead to a widespread belief among operators and institutions, that this is the way for the country to be in the forefront of the European process towards innovation, modernity and advantages for users, enterprises and communities.

h. 11.30 am Opening salutations

h. 11.40 am Speech by Mario Frullone, Ugo Bordoni Foundation

h. 11.50 amPanel: Ip-TV, from platform to contents

h. 12.50 pm Panel: The digital capital Rome meets Europe

h. 14.00 pm Closing remarks

Digital Cities

In urban areas the need for connectivity and services (therefore business) is getting stronger, not only for public hot-spots but also for various services relying on wireless digital networks, such as security and emergency services. Many trials are going ahead on Hiperlan, WiFi, WiMax and Femtocell networks, in Italy and abroad. In many cases these networks filled the connectivity gap and the lack of value added services,  so they played a significant pushing role.
The conference session gives the opportunity to get an understanding of the business potentiality and sustainability, and the advantages for users as well.

Chairman: Fabio Magrino, responsible Director BELTEL

h. 11.30 am Solutions for Smart Communities
h. 11.50 amThe role of digital broadcasting in urban areas
h. 12.10 pm Cristina Farioli, Business and Innovation Development, Director, IBM ITALIA

h. 12.30 pm From wireless networks for connectivity to the new services on urban wireless networks
h. 12.50 pm Round table: urban digital networks and their sustainable models
h. 1.30 pm Closing works by the Chairman

Green IT

Worldwide many corporation include in their strategies the IT sustainability and the green approach, taking into consideration the effects of human activities on the climate and the real competition from emerging countries on raw materials. The IT eco-compatible solutions are playing an increasing important role in enterprises. The first development driver is doubtless the economic variable. Almost half of the enterprises put into action a Green IT strategy in order to answer to the need /opportunity to save costs.

Chairman: Gianluca Pititto, direttore responsabile, Rivistageomedia.it

h. 11:30 am Perspectives sustainable IT

h. 11:50 pm ICT and energy efficiency
h. 12:10 pm Green ICT: actions, impacts and difficulties
h. 12:30 pm Green ICT - Change in Attitude
h. 12:50 pm Presentation of GREEN COMM AWARD EUROPE 2010

h. 1:20 pm Closing works by the Chairman

h: 2.30pm Breakout Sessions

Cabling & Networking

Designing, implementing and managing a structured cabling system must take into consideration the growing needs of the enterprise network about standards, technologies and costs. Either fiber or wireless solution, network is extremely important for enterprises. Therefore it is important to understand the possible reuse of existing wires in NGN and to understand opportunities and limits of wireless networks. Rules and strategies of installation and certification are significantly important.

Chairman: Gaetano Montingelli, ASSOTEL (National Association of Enterprises in the Telecommunication sector)

h. 2.30 pm Plants, sound, data, videos, in a workmanlike fashion and according to law
h. 3.00 pm New technologies of structured wiring for the networks of the future
h. 3.30 pm An innovative system of FTTH access permanent Wiring for buildings
h. 4.00 pm Mansor M. Farat Edai, Communication Director, Tripoli international airport

h. 4.30 pm Alessandro Vizzari, Secretary, AICT

h. 5.00 pm Closing works by the Chairman

Wireless Technologies & Solutions

The various wireless networks technologies can lead to a return of investment in any kind of applications: standards, architecture and solutions enable the implementation of wireless networks within profitable business case and innovative services. The market requires high-performing indoor and extended outdoor networks but it especially requires reliable and easy-to-manage networks. Year 2009 is a 4G turning-point, witnessing the challenge between WiMax and Lte and the advent of the ratification of IEEE 802.11 N, now ready for distributing digital content in residential premises.

Chairman: Giovanni Cancellieri, President, CReSM (G. Marconi Experimental RadioElectric Center)

h. 2.30 pm ICT, wireless and cloud computing for energy management

h. 2.50 pm The Migration to Next Generation Mobile Networks - ZTE RAN Solution

h. 3.10 pm Wi-Fi@home – new contents, new services, new markets
h. 3.30 pm Growth and evolution of Broadband Wireless towards LTE
h. 3.50 pm Business Case about wireless outdoor networks on unlicensed band more and more extended, functional and highly reliable: Wi-Fi and HiperLan divide the distribution of services and connectivity
h. 4.10 pm Hiperlan and service quality: state of art and applications

h. 4.30 pm A prototype of a model for vehicular anti-collision for logistical indoor areas, based on UWB technology on 3D navigation

h. 4.50 pm Analysis model for identifying geographical areas in digital divide to cover with wireless network
h. 5.10 pm Closing works by the Chairman

h: 14.30pm Hosted Session

Hosted Session: E-Content Awards 2009

E-Content Award Italy is born to promote creativity and innovation in the new media sector, to select nationwide the best digital contents and to promote their international diffusion. Participating in the selection doesn’t mean only tooking up the challenge, rather it represents an unique occasion for the authors to obtain a public recognition outside the conventional markets and the communities of experts. From 2005 to this day 15 products selected by eContentAward reached the final second ballot on the occasion of World Summit Award, five of these products won the aspired worlwide award.

Antonello Busetto (Industrial Association of innovative and technology services) presents the report “Osservatorio Italia Digitale 2.0” year 2009-11-20
Antonio De Vita (SIGESD – Italian Patent Office) presents “La proprietà intellettuale”

Alfredo M. Ronchi presents the winners of eContents 2009.

Virtualization & cloud computing: the transformation of IT infrastructures to support of dynamic, efficient and sustainable business

Intrinsically linked concepts which make reference to the evolution of IT infrastructures, both in their construction and in the instructions of use. Everybody implicates a modality of supply on demand (on-demand computing, on-demand software and of distributed computing) to provide the same IT resources.

Internet became the “World Wide Cloud” that is the global network/infrastructure of distribution of the above mentioned IT resources and which can make possible the realization of less or more big economies of scale on the part of users. Today the main questions are not generated by the possibility or availability of solutions of this kind, but by the modality of implementation in enterprise, of the real guarantees of cost efficiency and of integration as regards as the existing infrastructures.

In addition, it is implicit that the topic of the sustainability and of a “green” approach is entered to belong to the strategies of many big global enterprises and the topic of echo compatible in IT area is assuming a role more and more important for the enterprises: the first driver of development for these solutions is undoubtedly the economic variable, almost the half of the enterprises put into action a strategy of Green IT to reply to the necessity / possibility of a cost reduction.

Chairman: Antonio Romano, Group VP South Europe & General Manager Italy, IDC


h. 2.30 pm Platforms of virtualization and Cloud Computing
h. 2.50 pm Cloud Computing: a lever for the innovation in the organizations
h. 3.10 pm Cloud computing: the future into a cloud
h. 3.30 pm The future of web hosting passes through the cloud computing
h. 3.50 pm Virtualization and Cloud computing. Some remarks from the point of view of users

h. 4.10 pm The change of IT paradigms in the enterprises: trend and future evolutions
h. 4.30 pm Virtualization of UTM (Unified Threat Management)

h. 4.50 pm Closing works by the Chairman

h: 10.00am Main Session

The Communications Regulatory Authority (AGCOM), in consideration of the perspectives of development linked to the introduction of the next generation networks (NGN) and in consideration of the need for analizing relative implications of regulation nature, started with Decision 405/08/CONS the Research Programme “Wide and ultra wide band infrastructures and services ” (ISBUL), managed by Direzione Studi, Ricerca e Formazione in cooperation with some main Italian Universities – Bocconi and Polytechnic University of Milan, Federico II University of Naples, Universities of Rome (LUISS, Roma Tre, Sapienza, Tor Vergata), University of Siena, Polytechnic of Turin and Imperial College of London.

The Programme is divided into 3 Projects (Technologic, Economic and Legal) and 14 subproject (Work Packages) which are in completion during the current year 2009, with the objective of building a boost for the research in a considerable sector for the economy of our Country, a tool for defining rules and modalities of intervention turned to promote innovation and competiotion, a reference for the sector industries.

In addition, the programme intends to put the basis for a permanent supervision of Auhotrity on technologic, economic and legal topics relative to infrastructural aspects of the wide and ultra wide band and the programme intends to provide useful results for the promotion and development of NGN networks to advantage of the whole community.

The peculiarity and the particular added value of ISBUL Programme derives from the transversal treated topics and from the methodological approach which, combining technological, economic and legal perspectives, doesn’t consider the single subprojects as separated entity, but it stimulates both the “vertical” deepening performed within the same subject area, and “interdisciplinary” deepening through the exam of topics transversal to the different projects/subprojects, as:

promotion of efficient investments and sharing of risks;

role of competition; ladder of investment and new models of access;

geographical markets, digital divide and digital spectrum dividend;

management of transition towards NGN;

NGN Registry.

The meeting, after a synthesis of the results of ISBUL Programme, presents some of mentioned transversal topics, illustrating the evolution of NGN infrastructures and similar experiences of sector undertaken abroad, the link between investments in NGN and economic development, some topics linked to digital divide and the utility of NGN Registry – one of the activities on way of consideration for the second Programme phase (ISBUL ).

10:00 am Day Opening
Enzo Savarese, Commissioner, AGCOM

10:10 am Introduction to the day / Generality of ISBUL Programme
Fulvio Ananasso, Director Studies, Researches and Formation, AGCOM

10:30 am Synthesis of the Results of ISBUL Programme
Claudio Leporelli, Professor, Sapienza University of Rome

10:35 am Technical Infrastructural Outline
Marco Listanti, Professor, Sapienza University of Rome

10:50 am Economic Regulatory and Legal Normative Outline
Antonio Nicita, Professor, University of Siena

11:15 am Evolution of NGN Infrastructure / International benchmarking
Maurizio Dècina, Professor, Polytechnic of Milan

11:30 am NGN and economic growth: international comparison
Francesco Sacco, Managing Director of the research centre EntER, Bocconi University of Milan

11:45 pm Architectures and Technologic Solutions for Digital Divide
Antonio Sassano, Professor, Sapienza University of Rome

12:00 pm NGN Registry
Aldo Milan, Direction Studies, Researches and Formation, AGCOM

12:10 pm Conclusions – “follow on” / ISBUL 2 Programme
Fulvio Ananasso, Director Studies, Researches and Formation, AGCOM

Unified Communications

Unified Communications enable a more efficient communication thanks to the IP-convergence of audio, data, and video transmissions. What’s more, Unified Communications lead to a more effective collaboration  because they provide unique and easily accessible interfaces; workflows and  presence technologies increase the interconnections among systems, business processes and people, therefore generating value. Nowadays these systems provide substantial economic savings and several advantages in the information and communications management, so they gather interest from big companies, small companies and public administration.

Chairman: Mario Massone, Founder Forum CU (unified communication) and CEO, MARKAB

h. 10.00 am Integrated system of communication of Italian Coast Guard
h. 10.30 am The integrated communications in professional sphere
h. 11.00 am Unified Communication - Innumerable services an unique FRITZ!Box
h. 11.30 am IT telephone systems and unified communications according to Snom
h. 12.00 pm Advanced collaborators have an edge. Do you?
h. 12.30 pm From Unified Communication towards Open Unified Collaboration
h. 1.00 pm The centrality of social professional networks inside of business communication tools of an enterprise
h. 1.30 pm Closing works by the Chairman

E-Gov 2012: remark and analisys on regulations and ICT market role

Technology innovation and the reengineering of processes have priority in the Public Administration improvements, in order to innovate the services for citizens and enterprises, and to promote the effective use of ICT technologies. Among the actions: the improvement of technology infrastructures, the development of application systems to support the efficiency in administrations procedures, the development of on-line services. In the view of sharing and exchanging data on local, regional, national and European bases, huge investments are required to streamline internal processes, to improve the communications between the local and central Public Administration and to enable modernization of the relationship with citizens and enterprises.

With scientific collaboration of Cattid

Chairman: Carlo Maria Medaglia, CATTID Director Assistant, Sapienza University of Rome

h. 10.00 am Antonio Cianci, Advisor for Innovation Minister Brunetta

h. 10.20 am eGov2012: the market role

h. 10.40 am Nicola Mazzocca, Assessor, Regione Campania

h. 11.00 am ICT: resource for development of SME and crisis aree


h. 11.20 am E-Gov2012: cost, resource, opportunity
h. 11.40 am Legislation and evolution of market are not the only parameters with which it can hypothesize of defining the future the ICT environment in the civil service. “Interpretations” and objectives of technologies need critical rivisitation to draw an environment citizen-friendly.
h. 12.00 am E-Gov 2012 plan in the context of a metropolis: technology and cultural innovation
h. 12.20 am Closing works by the Chairman

The High Definition in the new all digital scenery: here and now!

Year 2009 can be assumed as the turning year for digital revolution. In fact - after successful analog switch off in Sardinia last year - large regions like Piemonte, Lazio and Campania are involved in the all digital transition, as of Septemebr, November and December 2009, respectively. Not to forget Valle d'Aosta and Trentino-Alto Adige, whose swich-off is in the same timeframe.

In a scenery rapidly evolving to all digital television, in a content production environment already fully upgraded to HD and in a audio-visual market where virtually all new tuners are not only DBV-enabled but also MPEG-4 AVC (H.264) capable, the pathway to High Definition should be rather straightforward.

This National Conference promoted by HD Forum Italia will be a key opportunity to elaborate on opportunities, success stories and challenges dealing with a transition, very dynamic yet sustainable, to an all-HD television market.

h: 12.30 Keynote Session

Next Generation Networks: the development of the future networks between regulations and economic troubles.

The development of the next generation network is a country-wide common goal: from the incumbent to big and small telecom operators, from the State and public administrations to the utilities. The new optical fibre access network is a crucial point for the European economy and even more for Italy, as it can bring forth several economic advantages to enterprises and citizens. The most important European operators are waiting for specific regulations in their favor regarding NGN investments that will lead to the very high-speed broadband and new related services. Investments require huge capitals and it’s not clear yet who are the nominate subjects for this. The ROI and the market reaction are still uncertain.

Chairman: Alessandro Longo, journalist

Confirmed:
Paolo Angelucci, President Assinform (Italian IT Companies Association)
Francesco Caio, Consultant of Italian’s government about broadband policies
Nicola D’Angelo, Commissario AGCOM
Achille De Tommaso, Managing Director and President COLT Telecom and President ANFoV
Mario Frullone, Research Director,Ugo Bordoni Foundation
Corrado Sciolla, Vice President Asstel (Italian TLC Companies Association)
Alesandro Talotta, Chief Regulatory Officier Telecom Italia
Guido Vannucchi, President OTA ITALIA

ITU Session: Studies on NGN, wireless and interoperability

The International Telecommunication Union (ITU) is the leading United Nations agency for information and communication technology issues, and the global focal point for governments and the private sector in developing networks and services.

For nearly 145 years, ITU has coordinated the shared global use of the radio spectrum, promoted international cooperation in assigning satellite orbits, worked to improve telecommunication infrastructure in the developing world, established the worldwide standards that foster seamless interconnection of a vast range of communications systems and addressed the global challenges of our times, such as mitigating climate change and strengthening cybersecurity. ITU assists in mobilizing the technical, financial and human resources needed to make this vision a reality. From broadband Internet to latest-generation wireless technologies, from aeronautical and maritime navigation to radio astronomy and satellite-based meteorology, from convergence in fixed-mobile phone, Internet access, data, voice and TV broadcasting to next-generation networks (NGN), ITU remains dedicated to helping the world communicate.

This session will provide information and elements concerning the studies undertaken in the ITU Telecommunication Standardization Sector (ITU-T), focusing on new technologies such as wireless, NGN and activities also intended to ensure conformity and increase interoperability of elements and networks.

h 2.30 pm Overview of ITU’s Telecommunication Standardization Sector (ITU-T) in the light of the main results of the World Telecommunication Standardization Assembly (WTSA-08).
h 3.00 pm NGN studies in ITU-T
h 3.30 pm Ubiquitous Sensor Network (USN) in NGN
h 4.00 pm WTSA-08 Resolutionj 76, a way to conformity and interoperability for ICTs

Contact Center: internationalization and quality service

Contact Center 2.0 includes the classic CRM functions (Customer relationship management) and the innovative Web 2.0 features such as multichannel technologies and comprehensive web based platforms.
Advanced Contact Centers integrate IP telephony collaboration with the SIP protocol (phone, instant messaging, videoconferencing, click-to-talk, presence information, desktop phone calling, voice mail etc.) to support enterprises in the improvement of the customer relations and in the cost savings.

Chairman: Mario Massone, Founder, CMMC, Customer Management Multimedia Competence

h 2.30 pm From CRM towards URM (Unified Relationship Management)
h 3.00 pm Solutions of telephony collaboration on IP networks with SIP protocol
h 3.30 pm Unified Collaboration and Contact Center, the real value-added for the enterprises
h 4.00 pm PMI e Contact Center. Story, market e perspective
h 4.30 pm Closing works by the Chairman

NFC & Mobile Payments

Near Field Communications is a short-range communication technology which has recently been integrated into mobile phones. The fast development of this new technology opens new business opportunities for many operators. Mobile phones are proper to this kind of services because of the short time required for activation and use. One of the most important services is mobile payment. Transaction on mobile payments are increasing, thanks to more and more advanced technologies and partnership agreeements among operators, players and banks. NFC technology support the data collection, the personal identification and new dimensions in the human-machine interface.

With scientific collaboration of Cattid

Chairman:Valerio Salvi, BancaMatica

h 2.30 pm Mobile payments: A new perspective

Giorgio Andreoli, Director Business Development, Banking & Payment Ericsson

h 3.00 pm Speech by Andrea Battisti, Telecom Italia

h 3.30 pm Mobile payment: Smart Card Web Server and NFC integration

Marco Rossi, ceo, Movenda

h 4.00 pm Carlo Maria Medaglia, CATTID Director Assistant, Sapienza University of Rome

h 4.30 pm Closing works by the Chairman